POSITIVE CHANGE
Why settle for the status quo?
Our proposal improves the environment, economy and community, as per our team values:
environment
economy
community
TOURISM GROWTH IN TASMANIA
Tasmania, and in particular the major gateway Hobart, has recently been enjoying a sustained period of unprecedented growth in visitor numbers. Tourism currently contributes approximately $1.8 Billion dollars to Tasmania’s economy and supports 37,000 jobs.
This growth is forecast to continue with hotel developers and airlines alike responding and reacting to the demand. Peak season room shortages are being addressed with over 1000 hotel rooms under development and there have been significant increases in airline capacity and seats.
For some time Hobart has experienced feedback from visitors indicating the need for additional city and city/fringe tourism experiences and products. This will be a crucial factor in ensuring the quality of the overall experience and in meet and exceeding visitor expectations.
Tourism “spikes” and growth are directly linked to new experiences. New developments and infrastructure will be required to sustain and continue growth, further stimulate appeal and visitation to our city, and ensure the profitability of the accommodation providers and associated supporting businesses.
To facilitate and address these critical factors we need another high quality, significant tourism project with the capacity to cater and sustain substantial visitor numbers and to stimulate and anchor the Hobart experience. This market-shaping project aligns and complements the Tourism 21 Government and private sector partnership agreement and will help to achieve the goals in projected growth in visitor numbers and expenditure.
Our Mt Wellington Cable Car project will provide an exceptional and accessible visitor attraction. We are confident this project will facilitate and provide all-season access to our mountain and allow Hobart to actively promote reasons to visit Tasmania across the slower winter months. Winter tourism and snow-play experiences alone can create a whole new opportunity for Hobart and a new visitor market in the traditional low season, and the historical visitation recorded on the mountain supports this rare and unique potential in the Australian tourism market.
MORE VISITORS, LESS VEHICLES
With a significant reduction in road traffic up the mountain (59.6% high scenario, 42.4% low), we believe the lifespan of the 80 year old road can be extended and avoid the costly and unsightly widening that would otherwise need to occur without our sustainable transport solution. (It has taken 50 years of regrowth to hide the road scar!)
Less traffic also means up to 700 tonnes* less carbon emissions in the Park, whilst offering a safer road and quieter experience for families of all ages, bird-watchers, bushwalkers and bikers.
* See Traffic Impact for detail and assumptions used in our carbon emission modelling.