Why settle for the status quo?
Our proposal improves the environment, economy and community, as per our team values:


Saves approximately 700 tonnes per annum* with up to 60% less road traffic up the mountain.

Saves millions in taxpayer money otherwise needed to bring Pinnacle Road up to modern standards. Our cableway extends the road's lifespan, saving the city waiting 40 years for regrowth to hide a reintroduced scar across the mountain.


We're aiming to remove the current shelter that sticks out on the skyline and replace it with a non-intrusive one.

When it snows, the cableway will manage to move the bulk of visitors independently of the road, reducing pressure on council workers and saving ratepayers from subsidising tourists.


Raises Hobart's appeal as a destination through the winter months, providing the visitor economy, fellow operators and new ventures a much welcome boost through the traditionally slower months.


Cosy spaces to celebrate life's special moments, including an alpine cafe, fine-dining restaurant and a bar exclusively stocking Tasmanian made wines, whiskeys, beer and cider.


We're designing a dedicated trail network to remove mountain bikers from walking trails, with the aim to compliment Glenorchy and Maydena Bike Parks and together position Hobart as the most desirable MTB destination in Australia.


Park, Ride, Fly, Repeat. Our proposal includes installing a proper launch ramp facility for club and recreational use, as well as opening up the opportunity for a gliding school and tour operator.



We're designing new, safe, non-slip boardwalks and lookouts with a public shelter open 24/7 throughout the year. - Perfect for stargazers, Aurora and pre-dawn photographers.


We'll offer seasonal equipment hire for all ages to enjoy winter play without the churned up roadside mud, with safe and convenient locker hire.


Our cableway will offer all season, all ages and all ability access for everyone to share, enjoy and experience this spectacular environment.



From its geological, aboriginal, colonial and modern day stories, our proposal offers to showcase the mountain's rich heritage, properly.


Tasmania, and in particular the major gateway Hobart, has recently been enjoying a sustained period of unprecedented growth in visitor numbers. Tourism currently contributes approximately $1.8 Billion dollars to Tasmania’s economy and supports 37,000 jobs.

This growth is forecast to continue with hotel developers and airlines alike responding and reacting to the demand. Peak season room shortages are being addressed with over 1000 hotel rooms under development and there have been significant increases in airline capacity and seats.

For some time Hobart has experienced feedback from visitors indicating the need for additional city and city/fringe tourism experiences and products. This will be a crucial factor in ensuring the quality of the overall experience and in meet and exceeding visitor expectations.

Tourism “spikes” and growth are directly linked to new experiences. New developments and infrastructure will be required to sustain and continue growth, further stimulate appeal and visitation to our city, and ensure the profitability of the accommodation providers and associated supporting businesses.

To facilitate and address these critical factors we need another high quality, significant tourism project with the capacity to cater and sustain substantial visitor numbers and to stimulate and anchor the Hobart experience. This market-shaping project aligns and complements the Tourism 21 Government and private sector partnership agreement and will help to achieve the goals in projected growth in visitor numbers and expenditure.

Our Mt Wellington Cable Car project will provide an exceptional and accessible visitor attraction. We are confident this project will facilitate and provide all-season access to our mountain and allow Hobart to actively promote reasons to visit Tasmania across the slower winter months. Winter tourism and snow-play experiences alone can create a whole new opportunity for Hobart and a new visitor market in the traditional low season, and the historical visitation recorded on the mountain supports this rare and unique potential in the Australian tourism market.


With a significant reduction in road traffic up the mountain (59.6% high scenario, 42.4% low), we believe the lifespan of the 80 year old road can be extended and avoid the costly and unsightly widening that would otherwise need to occur without our sustainable transport solution. (It has taken 50 years of regrowth to hide the road scar!)

Less traffic also means up to 700 tonnes* less carbon emissions in the Park, whilst offering a safer road and quieter experience for families of all ages, bird-watchers, bushwalkers and bikers.

* Carbon emissions were calculated based on 12 month traffic data collected 2009-2011 on Pinnacle Road and FCAI emissions data assuming every vehicle (motorbikes to minivans) is a standard 2013 model unleaded small car, measured as the difference in distance from the common juncture of Southern Outlet/Davey St intersection to Cascades and the Pinnacle, respectively. This provided a total result in excess of 1100 tonnes per annum. Significant increases in traffic since 2011 and slightly more efficient vehicle data from FCAI have not yet been recalculated.